We manufacture stability.

Q: What does it cost?

The Foundation is $897 a month at the founding rate, rising to $1,597 as the founding slots go. You pay the first month up front — that covers the build — and nothing more until the site, the profile and the systems are actually live. The phone and the AI usage are billed at cost with no markup. Everything else is quoted on its own. Just a website, just the Google profile, just the phone answered, a lead-gen site for an area you do not cover yet, or something custom like an app or a QR system — those are priced per job once I know what is involved. Tell me what you are after in the application and I will give you a number.

The call you missed at four o'clock is a job somebody else does on Tuesday.
Your website, your Google profile, your phone and your follow-up — built as one thing, for local businesses that live on the phone ringing.

SEE HOW IT WORKS APPLY NOW

SCROLL

Get more customers.

We build the systems that help local businesses get found, get chosen, and get the call.

Someone searches for what you do.

They don't find you.

Or they do — and your website looks like it was built when people still had flip phones.

They find you, but don't trust you.

They call. Nobody answers. They enquire. Nobody follows up.

Then they call the next guy.

You're not losing customers.
You're losing them before they become customers.

THREE PLACES YOU LEAK BUSINESS

And you never see the one you lost. That's what makes it expensive.

They don't find you.

Your customer is already looking. Searching Google. Checking the map. Asking their phone.

If you're not there, congratulations: you just referred them to your competitor for free.

MORE PEOPLE FIND YOU.

They find you. Then they leave.

Your website doesn't need to win design awards. It needs to answer four questions: Can you do the job? Do you work in my area? Can I trust you? How do I get started?

Make people work that out and they'll go elsewhere. People don't owe you patience.

MORE VISITORS BECOME ENQUIRIES.

They call. You miss it.

You're working. Driving. With a customer. Doing the job you're actually good at.

Your phone rings. You miss it. Your competitor answers. That's the entire story.

MORE ENQUIRIES BECOME JOBS.

Fixing one leak while leaving the other two wide open is a particularly expensive way to feel productive.

THE FOUNDATION

The stuff that should already be working.

15%of whether local customers find you
is your website

50%+is your Google profile
and your reviews

So we build both, and we keep them running.

GET FOUND

A website built to be found. Your Google profile built out properly — the right categories, your services, your prices, the questions people actually ask. Listed accurately everywhere that matters.

GET CHOSEN

A fast, professional experience that makes it obvious why they should call you. Reviews asked for automatically, and answered — a steady trickle of recent ones beats a pile from two years ago.

GET THE CALL

Your phone answered, day or night. Miss one and they get a text back before they ring anyone else. The same assistant answers the chat on your site and your messages. Every call and enquiry logged.

STAY VISIBLE

Photos, video and updates going out steadily so the profile stays alive instead of looking abandoned. Ranking tracked so you can see it working.

WHAT IT COSTS

One price. Published.

ONE SYSTEM. ONE GOAL. MORE BUSINESS.

FOUNDING RATE

$897 / month

$897 to start.Then nothing until it's live.Then $897 a month.

That first $897 is the setup — it covers the month of building. No separate build fee.

Everything is included except the phone and the AI usage.
Those are billed at exactly what they cost — no markup, ever.

It is not finished until you say it is.
And if it never gets there, you get every penny back.

What that actually meansClose

Don't like the website? No problem — it is your website, not mine. We keep rebuilding until you are more than happy with how it looks and how it works, and it is something you are proud to show people.

Systems not doing what you need? No problem — we keep building, tinkering and redesigning until they are working for you and making a difference.

This is the whole reason I take one client a month.
It is the whole reason you do not start paying until the build is live.

And if we never get there — if you are never proud of it — you get every penny of that first payment back. No argument, no part-refund, no credit note.

After it is live there is no contract. If a month is not worth it to you, cancel. I would rather lose a client than have someone paying for something they do not value.

This industry is full of agencies promising the world, locking people into a year, and leaving the business worse off than they found it.
I would rather you end up so pleased with the work that you tell someone about it. That is how this business grows. It is the only way it grows.

APPLY NOW

AND IT GOES UP FROM THERE

TIER ONE$897the first three

TIER TWO$1,197the next three

TIER THREE$1,397the last three

AFTER THAT$1,597standard rate

Nine founding slots, three at each rate. The early rate is not a sale — it is what the work is worth before I have a shelf of results to point at. Once I do, it costs more.
Whatever rate you come in at is the rate you keep. I do not raise prices on people who backed me early.

No bloated package. No mystery technology. No selling you things you don't need.
We'll look at what's broken and tell you what we'd do about it.

DON'T NEED ALL OF IT?

Then don't buy all of it. Any piece of this stands on its own.

Just a websiteOne that doesn't embarrass you, and that people can actually find.

Just the Google profileBuilt out properly and kept alive. Managed by me, or coached so you run it.

Just the phone answeredAn AI assistant on your existing number, day and night, with the text-back when it's missed.

OR SOMETHING THAT ISN'T ON ANY LIST

An app for your crew. A QR code on a realtor's yard sign that opens a text thread already knowing which property somebody is standing in front of — and can answer questions about it. A code on the van. A system to chase the jobs you quoted and never heard back on.

Something nobody has built yet, because nobody else has your problem.

Got an idea? Bring it and we will build it together.
Tell me what it is in the application — that is genuinely the part I enjoy most.

HOW IT FITS TOGETHER

Not four services bought separately.

One system, wired together, where each part makes the next one work.

Done separately, every piece leaks into the next gap.
Done together, the finished job goes back in and brings the following one.

HOW IT IS PUT TOGETHER

Five hubs. One spine.

Eight parts, wired together. Not eight services you buy separately and hope talk to each other.

Three of those are things almost nobody else is doing.
Being findable by AI assistants, an assistant that actually answers and qualifies, and a code on a yard sign that opens a text thread already knowing which house someone is standing in front of.

PROOF BEATS PROMISES

Every one of these was built from scratch.

PRO-STYLE FADEZ

Riverview · Barbershop

A brand new shop. No customers, no reviews, no history — four barbers opening the doors for the first time, in two languages.

Website, local search, and a weekly checklist by email so they knew exactly what to do on their own profile each week.

Live in week one. By the end of week two: 48 customers they had never served before, and 43 Google reviews.

The reviews are public and dated — go and look.

SEE THE LOGO ANIMATEprostylefadez.com

WIMAUMA PRESSURE WASHING

A lead-gen site · Pressure washing

No client. I found a thin spot in the market and built into it — nobody local was targeting the neighbourhoods by name.

Pages for Valencia Lakes, Berry Bay and Southshore Bay, built to rank, with a live AI assistant answering the phone.

Search "wimauma pressure washing" in Google and see where it sits.

Want work in the next town over? I can build one of these aimed at it and route the calls straight to you — no second office, no second van, no second website to maintain. You get the work; I own and run the site. Not a listed service. Say so in the application.

SEE IT LIVEwimaumapressurewashing.com

FLOW STATE GRAPPLING

Tampa · No-gi jiu-jitsu and wrestling

Another new business. Coaches on the mats at a temporary spot, a permanent room still coming — no members to speak of, no reviews, nothing to point at yet.

So the site does not explain the classes. It does one thing.

Prices on the page, the phone in the corner, and the free week never more than one tap away.

GET THE FREE WEEK BOOKED.

Launched this month — the same start the barbershop had.

SEE IT LIVEflowstategrapplingfl.com

SOUTHSHORE HUB

Our own · An agentic directory

Nobody asked for this one either. Every town in the corridor, every trade, in one place — Apollo Beach, Gibsonton, Riverview, Ruskin, Sun City Center, Wimauma.

It is not a list you scroll. You say what you need, and agents running behind it work out who can actually do it.

Then it teaches itself. Every conversation gets read back for what was asked and what was missing. The agents go and find that, and write it into the directory — again every hour, with nobody typing a listing.

Listings are free. Nothing here moves because somebody paid.

Built and run by Pillar Foundry — this is the kind of thing I mean when I say found by AI.

SEE IT LIVEsouthshorehub.com

WHO IS DOING THE WORK

KURTIS TODD Pillar Foundry · KKAL Enterprises LLC

BEFORE YOU READ ANY FURTHER

I am not an agency. Twenty years as a tattoo artist — a business that lives or dies on whether the phone rings and what people say about you online. I co-founded a 3D-printed concrete construction company, wrote two books, and spent a year out with an injury learning how the systems behind a business actually fit together.

In January I started a company generating leads for a business that covers the southeast and travels anywhere in the country for the right job. They had hired an agency. I watched what it cost them and what they got for it, and thought I could do it better, and do it honestly.

So the company is new. The work is not. That is exactly why the first nine clients get a founding rate, and why you do not pay a thing until it is live.

HOW THIS WORKS

One business a month. That's the whole capacity.

Not a marketing tactic. It's how long it takes to do this properly — and there is only one of me.

See the four weeksClose

BEFORE WE START

Access to everything, and a real conversation about your business. What work you want more of. What you turn down. Who actually pays well.

WEEK ONE

Research. A full audit of how you currently appear online — that alone takes three or four days. Then your competitors, your area, and the gaps nobody local is filling.

WEEK TWO

Build starts. Your Google profile goes to work straight away — it can start producing before the website is finished.

WEEK THREE

The build continues, sharpened by what week two exposed. Systems get wired in.

WEEK FOUR

Launch. Site, profile and systems live together.

MONTH TWO

The first real numbers arrive. We adjust against them — not against guesses.

You cannot do that for six businesses at once and do any of it well.
So there's one slot, and you have to tell me about your business to get it.

WHAT YOU PAY, AND WHEN

$897 to start.
Then nothing until it's live.

That first payment is the setup — it covers the month of building, and there is no separate build fee. The monthly does not begin until the site, the profile and the systems are actually running.

If the build takes six weeks, you have paid for four. If it takes longer than that — and sometimes it does — that is my problem, not yours.

The refund covers my failure, not silence. If I cannot get it to something you are happy with, you get every penny back. What I cannot refund is a month where I was ready to work and could not reach you — at one client a month, that slot was somebody else's.

One fair condition: that holds as long as I can keep working. If I am waiting on you for more than seven business days, the monthly resumes. Nothing hidden, and I will tell you the day it happens.

APPLY NOW

It is not finished until you say it is.
And if it never gets there, you get every penny back.

What I need from you, and what I don'tClose

AND I WILL NOT SIT AND WAIT ON YOU

You are running a business. You do not have three weeks to write website copy, and I am not going to ask you to.

I write it from the research and hand you a draft. You tell me what is wrong. Reacting to something takes two minutes; producing it from scratch takes a month neither of us has.

Same with everything else. If I do not hear back, I make the call, do the work, and show you what I did. You can always change it.

Your Google profile can go live before the website does. So even if the site is waiting on you, something is already working.

WHO OWNS WHAT

You are not paying a build fee.
That is the trade-off.

Your domain, your profile, your customer records and your content are yours from day one. The website build becomes yours at six months — or sooner, if you buy it out.

The full detailClose

YOURS FROM DAY ONE

Your domain, registered in your name

Your Google Business Profile

Your customer records and every lead in them

Your content, your photos, your reviews

Every account, in your name, accessible to you

YOURS AFTER SIX MONTHS

The website build itself

Until then it stays on our hosting. Leave early and it does not come with you — though your domain does, and you can point it wherever you like.

Or buy it outright and take it whenever you like. The price falls every month you stay, because you are paying it off as you go.

At launch$3,000 Month 2$2,000 Month 4$1,000 Month 6Yours

No calculation, no argument. You always know the number.

No contract. Month to month from the first day. You are never locked in. The only thing on a clock is the build — and only because you have not paid for it yet.
Six months in, it is yours and there is nothing on a clock at all.

Every business is different. Some are further behind than others. Some have more competitors, more locations, more to untangle, or a listing that has been sitting suspended for a year. The timeline above is what it usually looks like — it is not a promise about yours. After the research I will tell you what I actually think yours looks like, and you can decide from there.

WHEN THE WORK STARTS ARRIVING

Then we make it easier to handle the business you win.

Getting more customers is a good problem. But answering the same text for the 400th time gets old.

Automate the repetition.

Appointment reminders. Quote follow-ups. Review requests. Customer updates. Reactivation.

The messages you send over and over shouldn't require you to send them over and over.

MORE GETS DONE. LESS GETS FORGOTTEN.

Know where your business comes from.

Which customers found you on Google? Which came from a referral? Which from an ad? Which came back?

Customer records built around your business, so you can see what's actually happening.

KNOW WHERE YOUR MONEY IS COMING FROM.

When the software doesn't fit, we build the thing that does.

No two businesses work the same way. When off-the-shelf software forces you into workarounds, we build around your workflow instead.

Built because there's a problem worth solving — not because I wanted another line on the invoice.

YOUR BUSINESS ISN'T STANDARD. YOUR SYSTEM SHOULDN'T BE EITHER.

Built for businesses where the phone matters.

Pressure WashingRoofingPlumbingHVAC ElectricalLandscapingPool ServiceBarbershops SalonsGymsRestaurantsSeptic

If your business depends on local people finding you and choosing you,
we can help you get more of them.

You don't need to know what you need.

SEO, CRMs, automation — that's my job, not yours. Just tell me what's happening.

"We're not getting enough calls." "People call and we miss them." "We get leads but they don't book." "Our website sucks." "We have no idea where our customers come from."

Good.
Those are problems I can work with.

I'll find the leaks, show you what I'd fix, and tell you straight if I'm not the right person to fix them.

QUESTIONS

The things people actually ask.

What do you actually do?

I build the system a small local business uses to get found and answer the phone: a website, a fully worked Google Business Profile, an AI assistant that answers calls around the clock, and the follow-up and customer records behind them. It is website design, local SEO and marketing automation, built as one thing rather than bought as three. And when somebody has an idea that does not exist off the shelf, I build that too — an app for a crew, a QR code on a realtor's yard sign that opens a text thread already knowing which property somebody is standing in front of, a system to chase the jobs you quoted and never heard back on. Those are quoted on their own terms, not bundled into the monthly.

What does it cost?

The Foundation is $897 a month at the founding rate, rising to $1,597 as the founding slots go. You pay the first month up front — that covers the build — and nothing more until the site, the profile and the systems are actually live. The phone and the AI usage are billed at cost with no markup. Everything else is quoted on its own. Just a website, just the Google profile, just the phone answered, a lead-gen site for an area you do not cover yet, or something custom like an app or a QR system — those are priced per job once I know what is involved. Tell me what you are after in the application and I will give you a number.

Why only one client a month?

Because a full digital presence audit alone takes three or four days, before any competitor research or building starts. One business a month is what it takes to do it properly. It is a capacity limit, not a marketing tactic.

Do I own the website?

Your domain, your Google profile, your customer records and your content are yours from day one, registered in your name. The website build becomes yours at six months. There is no build fee up front — that is the trade-off. Leave before six months and you keep everything except the build, or buy it outright at any point: $3,000 at launch, falling $500 every month you stay, and free at month six. You always know the number.

What if I am not happy with it?

Then we keep going. If you do not like the website, we rebuild it — it is your website, not mine, and it should be something you are proud to show people. If the systems are not doing what you need, we keep building and redesigning until they are. It is not finished until you say it is, and if it never gets there you get every penny back. The one thing that is not refundable is a month where I was ready to work and could not reach you — at one client a month, that slot was somebody else's. After it is live there is no contract: if a month is not worth it to you, cancel.

Is there a contract?

No. Month to month from the first day. The only thing on a clock is the website build, and only because it has not been paid for yet.

Do you work with businesses outside Florida?

Yes. A pressure washer in Tampa and one in Tucson have the same three problems. Local describes your business, not my territory.

What is an AI assistant, in plain terms?

Software that answers your phone when you cannot. It knows your services, your areas and your hours, works out what the caller needs, and books them straight into your calendar — only offering times you have actually got free. It never quotes a price — it takes the details and tells them you will confirm. If a call is missed anyway, the caller gets a text back before they ring anyone else. The same assistant also answers the chat box on your website, your Facebook and Instagram messages, and the messages people send through your Google profile — so somebody gets a straight answer whichever way they reach you, and the answers never contradict each other. I have a live one running on a test build — say so in the application and I will give you the number so you can ring it yourself.

Will this get me found in ChatGPT and other AI assistants?

That is part of what I build for. AI assistants recommend local businesses based on how consistent your details are across directories, whether you have a real page for each service you offer, and how recently anything about you has changed. I get your details identical across every directory that feeds them — sixty-odd of them — add the structured data assistants read, and check what comes back when I ask them about you. No guarantees — nobody can promise a ranking in an assistant — but the work that influences it is the work I do.

How long before it works?

The build is about four weeks. Your Google profile can start producing before the website is finished. Movement in local search typically shows in eight to twelve weeks once listings are consistent and the service pages exist. Sometimes it is much faster: a brand new barbershop in Riverview launched in week one and by the end of week two had 48 customers they had never served before and 43 Google reviews. That is not typical and I will not pretend it is — but it is what happens when the owner works the checklist. If you want to see the method working on a site with no owner at all, search "wimauma pressure washing" in Google — that is one I built from nothing to prove it.

What if I only need one piece of it?

Then buy one piece of it. A website on its own. Your Google profile on its own — managed by me, or coached so you run it. The phone answered on its own, on your existing number. Each of those stands up by itself and is quoted by itself. And if what you want is not on any list — an app, a QR system, something built for a problem nobody else has — say so in the application and we will work out what it takes. Not every business needs the whole thing at once, and I would rather build you something solid you can grow into than sell you something you do not need yet.

No deck. No script.
No pretending I need three meetings to tell you what's wrong.

Just a conversation about getting you more business.

APPLY NOW

Not ready? That is fine — there is only one slot a month anyway.
Tell me roughly when and I will come back to you then. Two fields, nothing else.

We manufacture stability.

Get more customers.

And you never see the one you lost. That's what makes it expensive.

They don't find you.

They find you. Then they leave.

They call. You miss it.

The stuff that should already be working.

GET FOUND

GET CHOSEN

GET THE CALL

STAY VISIBLE

One price. Published.

Not four services bought separately.

Five hubs. One spine.

Every one of these was built from scratch.

Riverview · Barbershop

A lead-gen site · Pressure washing

Tampa · No-gi jiu-jitsu and wrestling

Our own · An agentic directory

One business a month. That's the whole capacity.

Then we make it easier to handle the business you win.

Automate the repetition.

Know where your business comes from.

When the software doesn't fit, we build the thing that does.

Built for businesses where the phone matters.

You don't need to know what you need.

The things people actually ask.

No deck. No script.No pretending I need three meetings to tell you what's wrong.

No deck. No script.
No pretending I need three meetings to tell you what's wrong.